5个黄金跟进策略，让客户不再“已读不回”

💡 客户不回，原因很多，不要盲目催！

客户可能忙碌、出差、忘了，也可能正在犹豫比较，贸然催促只会适得其反。正确的思路是：制造理由 + 提供价值 + 控制节奏。

⏰ 跟进的“节奏”要对，别一天三封！

首次跟进建议在开发信发出后3-5天。后续可间隔5-7天。如果超过3封无回复，可拉长至10-15天。记住，每一封邮件都要有新内容。

🎯 5种跟进方式，按场景灵活套用

【客户已读未回】：温和提醒+制造紧迫感。
模板：Kindly note that the quoted prices are valid till [日期] due to recent raw material fluctuation.

【客户完全没回过信】：换角度，制造“动机”。
模板：I noticed your company works in [industry]. We recently helped a similar client reduce their sourcing cost by 18%.

【报价后无回应】：强调报价时效+市场动向。
模板：Kindly note that the quoted prices are valid till [日期] due to recent raw material fluctuation.

【样品寄出无回应】：强调客户体验感受。
模板：Just checking if the samples arrived safely. I’d love to hear your feedback.

【多封跟进无回音】：尝试“退出策略”。
模板：Since I haven’t heard from you, I’ll assume the timing isn’t right. I’ll stop reaching out for now.

➕ 附加小技巧

邮件结尾别只写“Looking forward to your reply”。给客户“动作选项”效果更好，例如：
Would you be available for a quick call next Tuesday?
Do you have any feedback on the offer?

🔄 换渠道试试

邮件不回不代表不感兴趣。试试通过WhatsApp、LinkedIn或电话跟进。核心是：有节奏、有新意、有策略。