收到客户询盘后，第一封回复邮件必须包含的7个要素

💡为什么它重要？

客户的邮箱里可能塞满了来自不同供应商的回复。一个模糊的主题（如“Quote”或“Hello”）很可能被忽略甚至被归为垃圾邮件。好的主题能让你脱颖而出，确保邮件被打开。

✍️怎么写？

• 包含关键信息：询盘编号（如果客户有提供）、产品名称、你的公司名称。
• 呼应客户询盘：如果客户的询盘有主题，最好使用“Re:”来回复，保持对话的连贯性。
• 示例：
  `Re: Quotation Request for LED Bulbs – [Your Company Name]`
  `Quotation for Item #12345 – [Product Name] from [Your Company Name]`
  `Preparing Quote as Requested – [Your Company Name]`

💡为什么它重要？

礼貌是商业沟通的基石。立即表达感谢，能让客户感觉到被尊重和重视，为整个沟通定下积极、友好的基调。

✍️怎么写？

• 指名道姓：如果询盘中有客户的姓名，一定要用“Dear [客户姓名]”开头，这比泛泛的“Dear Sir/Madam”要好一万倍。
• 直接表达感谢：开门见山，感谢对方的询盘。
• 示例：
  `Dear John,`
  `Thank you for your inquiry about our [产品名称] through [询盘来源，如 Alibaba].`
  `We are very glad to receive your inquiry on [日期].`

💡为什么它重要？

客户可能同时联系了多家公司。用一两句话清晰地介绍你是谁、你的公司是做什么的，能迅速强化客户对你的记忆，建立初步的信任感。

✍️怎么写？

• 简洁有力：不要长篇大论公司历史。强调你的核心优势，如行业经验、专业领域、认证资质等。
• 示例：
  `This is [你的名字] from [你的公司名]. We are a leading manufacturer of [你的产品领域] with over 10 years of experience and CE/FCC certifications.`
  `Our company specializes in providing high-quality [产品领域] and have served clients from over 30 countries.`

💡为什么它重要？

这是邮件的核心内容。客户发询盘是为了解决问题和获取信息，你必须证明你仔细阅读了他的需求并能够满足他。

✍️怎么写？

• 逐条回复：如果客户问了很多问题（如价格、MOQ、交货期），最好用列表（Bullet Points）的方式逐一、清晰地回答。这显得非常有条理。
• 提供选项：如果客户对规格描述模糊，可以提供1-2个最受欢迎的型号选项及其报价，并引导他确认细节。
• 示例：
  `Regarding your questions:`
  `- Price: USD 5.5/piece FOB Shanghai for the model ABC01.`
  `- MOQ: 500 pieces per model.`
  `- Delivery time: 15-20 days after receiving the deposit.`
  `- We can provide OEM services as you required.`

💡为什么它重要？

在众多供应商中，凭什么让客户选择你？仅仅报价是不够的。你需要提供附加价值，给出一个让客户必须回复你的理由。

✍️怎么写？

• 提供免费样品：“We can provide free samples if you need.”（如果公司政策允许）
• 展示认证资质：“All our products are CE and RoHS certified.”（证明质量）
• 强调独特卖点：“Our product features an exclusive patented technology that extends lifespan by 30%.”
• 附上公司或产品资料：“I’ve attached our detailed catalog and company profile for your review.”
• 提及成功案例：“We have successfully supplied similar products to companies in [客户所在国家].”

💡为什么它重要？

邮件的目的不是为了结束对话，而是为了开启下一轮对话。你必须明确地告诉客户，你希望他下一步做什么。否则，邮件很可能石沉大海。

✍️怎么写？

• 直接提出问题：问题能促使回复。
• 示例：
  `Could you please confirm the product specifications so we can prepare an accurate quotation for you?`
  `Would you like us to send a free sample for your evaluation?`
  `What is your target price? It will help us offer you the best solution.`
  `Please feel free to let me know if you have any further questions.`

💡为什么它重要？

一个完整的结尾和签名是专业性的最后体现。它让客户知道你是谁、如何方便地联系到你。

✍️怎么写？

• 温暖的结束语：`Best regards,``Sincerely,``Kind regards,`
• 完整的签名档：
  你的全名
  你的职位
  公司名称
  联系电话（带国际区号）、WhatsApp/Skype等
  公司官网链接
  公司地址（可选）

Subject: Re: Quotation Request for 5000pcs LED Bulbs – [Your Company Name]

Dear xxx,

Thank you very much for your inquiry about our LED bulbs through Global Sources.

This is Lisa from Bright LED Manufacturing, a professional LED lighting solutions provider with 12 years of experience and full CE/RoHS certifications.

We are pleased to offer you the following based on your request:

• Product: 9W E27 LED Bulb (Model: BLB-9W-E27)
• Price: USD 2.85/piece FOB Shanghai for 5000pcs.
• MOQ: 1000 pieces per model.
• Delivery Time: 15 days after confirmation of order and deposit.
• Payment Terms: T/T 30% deposit, 70% before shipment.

To help you better evaluate our quality, we can provide free samples for you. Our products come with a 3-year warranty and we have served many clients in the US market.

Could you please confirm if the sample offer is interesting to you? Also, if you have a preferred shipping courier (like DHL or FedEx), please let me know.

Please feel free to contact me if you have any questions. I look forward to your reply.

Best regards,

name

Sales Manager

Bright LED Manufacturing Co., Ltd.

Phone: +86-XXX-XXXX-XXXX

WhatsApp: +86-XXX-XXXX-XXXX

Website: www.brightled-sourcing.com

Address: No. 123, Guangming Road, Shenzhen, China

➤速度是关键：尽可能在24小时内回复，最好在上班时间内即时回复。速度代表效率和重视程度。

➤再检查一遍：发送前务必检查拼写、语法、数字准确性（特别是价格和邮箱地址！）。

➤附件别忘记：如果说了要发目录和报价单，一定要记得添加附件，并确认附件大小合适。