外贸常用邮件模板——谈判与订单篇

外贸常用邮件模板——谈判与订单篇 作者: 全球搜 发布时间:2025年12月20日

一、为什么需要邮件模板?

在外贸B2B业务中,邮件是国际商务沟通的主要工具。一封专业的邮件能:

  • 建立专业可信的形象
  • 清晰传达关键信息
  • 提高沟通效率,减少误解
  • 为潜在纠纷提供书面记录

对于外贸新人或忙碌的从业者,邮件模板是高效的沟通工具,但切记要根据实际情况个性化修改,避免变成机械复制。

二、外贸邮件黄金法则

1. 主题明确:包含客户、产品信息

2. 称呼准确:使用对方姓名

3. 结构清晰:开头-正文-结尾

4. 语言简洁:避免长句和复杂词汇
5. 专业落款:完整公司信息和联系方式

三、谈判阶段邮件模板

模板1:初次报价邮件

主题:Quotation for [产品名称] from [你的公司名]

Dear [客户姓名],

Thank you for your inquiry about [产品名称] on [日期].

As requested, we are pleased to submit our quotation:
- Product: [产品详细描述]
- Model: [型号]
- Unit Price: [价格,注明币种如USD]
- MOQ (Minimum Order Quantity): [最小起订量]
- Payment Terms: [如T/T 30% deposit, balance before shipment]
- Delivery Time: [交货时间,如30 days after deposit]
- Validity Period: [报价有效期,如30 days]

We have attached detailed specifications and product photos for your review. Our products are certified with [认证名称,如CE, FDA], ensuring high quality and reliability.

If you have any questions or need further information, please feel free to contact us. We look forward to the possibility of working with you.

Best regards,
[你的姓名]
[你的职位]
[公司名称]
[电话]
[邮箱]
[公司网站]

使用技巧:
- 报价前最好先了解客户背景和市场定位
- 如果是竞争激烈的产品,可注明价格优势点
- 附上产品图片或目录能提高回复率

模板2:价格谈判/讨价还价

主题:Reply to your price negotiation for [产品名称]

Dear [客户姓名],

Thank you for your feedback on our quotation.

We understand your concern about the price. After careful consideration, we can offer you:
1. Option A: [小幅让步的价格] with the same specifications
2. Option B: Original price but with [附加价值,如free spare parts, longer warranty]
3. Option C: [更低价格] for larger order of [新的数量]

Our price is based on [说明成本因素,如high-quality materials, strict quality control, certifications]. Compared with other suppliers, we offer better [优势,如after-sales service, warranty period].

We believe our products provide excellent value for money. Could you please share your target price so we can find a solution that works for both parties?

Looking forward to your reply.

Sincerely,
[你的姓名]

谈判策略
- 不要立即大幅降价,避免让客户觉得初始报价虚高
- 提供选择方案,掌握谈判主动权
- 强调价值而不仅仅是价格

模板3:样品讨论邮件

主题:Sample arrangement for [产品名称]

Dear [客户姓名],

Regarding the sample of [产品名称], we have the following options:

1. Free sample: We can provide 1 piece free of charge, but we require you to pay the shipping cost [金额] via [支付方式].
2. Paid sample: Sample fee is [金额], which will be deducted from your first bulk order. Shipping is free.

The sample lead time is [时间] days. We will send you the tracking number once shipped.

To proceed, please confirm:
- Shipping address
- Sample color/specification (if applicable)
- Your preferred courier (DHL, FedEx, etc.)

We are confident that our sample will meet your expectations.

Best regards,
[你的姓名]

注意事项:
- 样品政策要提前明确,避免后续纠纷
- 重要客户可考虑承担全部样品费用作为投资
- 通过样品了解客户认真程度

模板4:条款谈判邮件

主题:Proforma Invoice No. [编号] for [产品名称] [订单号或产品]

Dear [客户姓名],

Thank you for your interest in placing an order. Let me address your questions about terms:

**Payment Terms**:
Our standard terms are [你的标准条款,如30% deposit, 70% before shipment]. For this order, we can consider:
- [让步方案1]
- [让步方案2]

Delivery Time:
The production time is [时间] days. Shipping by [运输方式] takes [时间] days. So total delivery time is [总时间].

Quality Assurance:
We provide [质保内容] and will send pre-shipment photos/videos for your approval before shipping.

Could you please confirm if these terms are acceptable? We are flexible and want to find mutually beneficial terms.

Looking forward to your confirmation.

Sincerely,
[你的姓名]

核心要点:
- 原则性问题不退让(如预付款比例)
- 非核心条款可灵活处理
- 所有约定最终要写入合同或PI

四、订单阶段邮件模板

📁 模板5:形式发票 (PI)

主题:Proforma Invoice No. [编号] for [产品名称]

Dear [客户姓名],

As per our discussion, we have prepared the Proforma Invoice (PI) for your order.

Order Summary:
- Product: [产品描述]
- Quantity: [数量]
- Unit Price: [单价]
- Total Amount: [总金额]
- Payment Terms: [支付条款]
- Delivery: [交货时间]

Please find the attached PI for details. The PI is valid until [有效期].

Next Steps:
1. Please review and confirm the PI
2. Make the deposit payment of [金额]
3. Send us the payment receipt
4. We will start production upon deposit confirmation

If you need any modifications, please let us know within [时间].

Thank you for your business!

Best regards,
[你的姓名]

附件内容:
- 详细的形式发票,包含买卖双方信息、产品明细、条款
- 公司银行账户信息
- 产品规格书(如需要)


💰 模板6:收到定金确认

主题:Production update for Order[订单号]

Dear [客户姓名],

We have received your deposit payment of [金额] on [日期]. Thank you!

Confirmation Details:
- Order No.: [订单号]
- Payment Received: [金额]
- Balance Payment: [金额]
- Production Start Date: [日期]
- Estimated Completion Date: [日期]

We have now started the production process. We will keep you updated on the progress and send you production photos during key stages.

If you have any questions during production, please feel free to contact us.

Sincerely,
[你的姓名]

重要性:
- 及时确认让客户放心
- 建立专业可靠的形象
- 为后续沟通打下基础

 

⚙️ 模板7:生产进度更新
定期更新,附上照片增加可信度

主题:Production update for Order[订单号]

Dear [客户姓名],

This is to update you on the production status of your order [订单号].

Current Status:
- [日期]: Materials prepared
- [日期]: Production started
- [日期]: [当前完成阶段,如assembly in progress]
- Next: [下一阶段,如quality inspection]

We have attached [几张生产现场照片] for your reference. Everything is going smoothly as planned.

The estimated completion date remains [日期]. We will inform you immediately if there are any changes.

Thank you for your patience and trust.

Best regards,
[你的姓名]

技巧:
- 定期更新(每周或关键节点)
- 附上照片增加可信度
- 提前预警可能的延迟


📦 模板8:发货前通知/收尾款

主题:Pre-shipment notice & balance payment request for Order [订单号]

Dear [客户姓名],

Good news! Your order [订单号] is ready for shipment.

We have completed:
- Production
- Quality inspection
- Packing

Please find attached:
1. Pre-shipment photos of the goods
2. Packing list
3. Commercial Invoice draft

Next Steps:
1. Please arrange the balance payment of [金额]
2. Send us the payment receipt
3. Confirm shipping details (if not already done)
4. We will ship within [时间] after balance confirmation

If you need any modifications to the documents, please inform us within [时间].

We look forward to completing this shipment.

Sincerely,
[你的姓名]

关键点:
- 发货前必须收到尾款(除非有信用条款)
- 提供清晰的照片和文件
- 让客户有最后确认的机会


🚢 模板9:发货通知 (Shipment Dispatched)

主题:Shipment dispatched for Order [订单号]

Dear [客户姓名],

We have shipped your order [订单号] today ([日期]).

Shipping Details:
- Courier/Forwarder: [公司名称]
- Tracking Number: [号码]
- Estimated Arrival: [日期]
- Documents sent: [如Invoice, Packing List, Bill of Lading]

You can track the shipment here: [跟踪链接]

We have attached the shipping documents for your reference. The original documents will be sent by [方式].

Please check the goods upon arrival and let us know if there are any issues. We hope to receive your positive feedback and look forward to more cooperation in the future.

Best regards,
[你的姓名]

注意事项:
- 及时发送,最好在发货当天
- 提供所有必要信息
- 为后续跟进铺垫


💬 模板10:订单完成跟进

主题:Follow-up after shipment of Order [订单号]

Dear [客户姓名],

According to the tracking information, your order [订单号] should have arrived around [日期].

We would like to check:
1. Have you received the goods?
2. Is everything in good condition?
3. Are you satisfied with the product quality?

If there are any problems, please let us know immediately so we can help resolve them.

If everything is fine, we would appreciate your feedback. Also, please don’t forget to clear the remaining balance if any.

Looking forward to your reply and the opportunity to serve you again.

Sincerely,
[你的姓名]

目的:
- 展示负责态度
- 及时发现问题
- 为下次合作铺垫

五、实用技巧与注意事项

✅ 个性化要点

1. 称呼:尽可能使用对方姓名,而非“Dear Sir/Madam”
2. 客户信息:提及之前沟通的具体内容
3. 产品细节:准确描述客户询问的产品规格
4. 文化适配:考虑客户国家的商务文化特点

❌ 避免错误

- ✗ 模板痕迹太重,毫无个性化
- ✗ 语法错误和拼写错误
- ✗ 过于冗长或信息不全
- ✗ 不及时回复(24小时内回复为佳)
- ✗ 附件过大或格式不通用

✅邮件管理建议:
1. 使用专业的邮箱地址(公司域名)
2. 设置邮件签名模板
3. 重要邮件发送前仔细检查
4. 建立邮件分类归档系统
5. 重要决定或确认通过邮件记录

六、总结

外贸邮件沟通是一门艺术,模板是工具而非目的。随着经验积累,你会发展出适合自己的沟通风格。记住核心原则:

专业 · 清晰 · 及时 · 诚信

谈判与订单阶段是外贸业务的核心环节,好的邮件沟通能显著提高成交率和客户满意度。开始阶段可多参考模板,熟练后自然能游刃有余地处理各种商务邮件。

本文为通用指南,具体业务需结合实际情况调整。

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