春节临近，外贸人如何正确催单？
外贸人每年春节前最容易翻车的3件事：
❌ 客户拖着不确认 → 排产排不上
❌ 节前不订舱 → 年后船期/仓位全靠呛
❌ 只会说“pls confirm” → 客户不回、订单黄
1、春节催单到底在催什么？
你不是在“催客户下单”，你在催的其实是：确认节点（不确认=系统/工厂/货代都不会动）
春节前要盯的5个节点：
- 📍 1）PO/订单确认（确认型号/数量/价格）
- 📍 2）PI&付款（没付款=不排产）
- 📍 3）包装/唛头/标签/条码（越晚越容易出错）
- 📍 4）订舱/排仓/截关（节前蕞卡）
- 📍 5）出货批次选择：节前出 / 年后苐一批（一定要给选项）
一、老客户：春节前截单 / 停运，提醒尽快确认
【英文模板】
Dear XX,
Hope you’re doing well.
Chinese New Year is coming, and both factory schedule and shipping will be affected. Normally the logistics/carriers start to reduce or stop accepting cargo 2–3 weeks before the holiday, and our production will also be arranged based on confirmed orders.
To make sure your goods can be shipped before CNY，could you please share your purchase plan and required quantities? We can reserve materials and production slot once confirmed.Looking forward to your reply.
Best regards, XXX
【中文翻译】
亲爱的 XX，希望你一切都好。中国新年快到了，工厂的生产安排和运输都会受到影响。通常物流公司会在节前 2-3 周开始减少或停止接受货物，我们的生产也会根据已确认的订单进行安排。为了确保你的货物能在春节前发出，请问你能分享一下采购计划和所需数量吗？确认后我们可以预留材料和生产档期。期待你的回复。祝好，XXX
春节催单时间线
不知道什么时候发？给你一个通用节奏（适用于大多数工厂 / 贸易）
✅ 放假前 2 周
目标：把 “在比价 / 一直询价” 的客户推进到样品 / 试单
动作：发 “给机会试单 + 锁产能” 邮件
关键词：production slots limited /trial order /secure schedule
✅ 放假前 1 周
目标：把老客户、复购客户推进到补货计划
动作：发 “节前截单 & 物流紧张提醒”，让客户给计划
关键词：shipping affected /reserve materials /confirmed orders
✅ 放假前 3-6 天：收口黄金期
目标：把 “差临门一脚” 的订单收口（PO / 付款 / 单据）
动作：每天盯 A 类客户，邮件 + WA 配合
建议节奏：Day1：邮件（温和 + 明确截止点）Day2：WA 超短跟进（只问选择题）Day3：邮件（强推进：节前出 or 年后第一批）Day4：对高潜客户语音 / 电话 30 秒
✅ 最后两天
目标：明确风险：不确认 = 年后排队
动作：只盯 A 类客户，直接收信息：数量 / 到港时间 / 付款时间
二、一直询价未下单：春节前给机会 “试单 / 锁产能”
Dear XX,
Hope you are doing great.
Since Chinese New Year is approaching, production slots before the holiday are getting limited. If you are still evaluating, we can start with samples or a small trial order so you can test quickly and also secure the schedule.
Would you prefer:
1. sample for testing, or
2. a small trial order before CNY / first batch after CNY?
Best regards, XXX
中文简述：春节临近档期紧，建议从样品或小订单开始，确保节前排期。
三、已寄样客户：强调 “春节前确认更稳”
Dear XX,
Hope you’re doing well. Have you had a chance to test the samples we sent? Any feedback would be appreciated.
As CNY is coming, if the samples are approved, we suggest confirming the order soon so we can arrange production and shipping earlier (or reserve the first batch after CNY).
Please let me know your result and expected quantity.
Best regards, XXX
四、长期没采购客户：春节前 “唤醒 + 争取年后排产”
Dear XX,
Hope you are doing well. It’s been a while since our last order. With Chinese New Year coming soon, many customers are already preparing their after-holiday restocking plans. I wanted to check if you have any purchasing plan for the coming months.
If there was any issue with our products/service, please tell us—your feedback will help us improve. If you share your requirement, I can also propose the best solution and schedule.
Best regards, XXX
五、年后排产已开始被预订
Dear XX,
Many customers have already booked production for after Chinese New Year. If you have any purchasing plan, please inform us in advance so we can reserve materials and the production slot.
With early arrangement, we can ship as soon as possible after the holiday.
Best regards, XXX
中文简述：许多客户已预订年后产位，请提前告知计划以预留材料和档期。
